Ayrton Camargo and Andréa Simões photographed Gisele Bündchen for “Jornal do Brazil”. Since the team is highly appreciated by the former newspaper’s digital editor Cristina de Luca, it was given carte blanche to approach the Fashion Rio Week and Collcci fashion shows. Since Gisele Bündchen is the Brazilian version of the American dream, and every Brazilianis in love with her, and every girl dreams about a similar path to glory, Ayrton and Andréa came up with the idea of transposing the dream in a VR.
To create it, Ayrton shot something as 250 pictures of Gisele Bündchen on her three appearances on stage, meanwhile being careful to keep the camera at the same exact point. The best ones were later mounted on the bubble during the night, in a frightening Photoshop and stitching work, to which Andréa added all the sounds.